Allan Rosborg Jakobsen

Allan Rosborg Jakobsen is an experienced professional in marketing and insights, currently serving as the Head of Insights and Lead Shopper Specialist at Kauza ApS since May 2025. Previously, Allan held the position of Commercial Director at REKOM Group A/S, overseeing all commercial planning and insights from June 2022 to September 2025. Allan's extensive background includes roles such as Head of Customer Marketing & Innovation at Royal Unibrew and Category & Shopper Activation Manager at Johnson & Johnson. Additionally, Allan worked as Global Insight Manager at CO-RO and held multiple positions at Coop Danmark, including Commercial Insight Manager and Research & Insight Manager. Allan's career began as a Research Executive at GfK, focusing on FMCG and shopper behavior. Educational qualifications include an MSc in International Marketing from London South Bank University and a Marketing Economist degree from the International Business Academy.