Fredrik Axelsson

Fredrik Axelsson is an experienced marketing professional specializing in trade activation and shopper marketing, currently serving as Trade Activation Manager at O. Kavli AB since May 2023. Previously, Fredrik held the position of Shopper Activation Manager at Cloetta, focusing on Pick & Mix CandyKing and Parrots in the Nordics and UK market. At Foodmark AB, from 2013 to 2022, Fredrik was Trade Marketing Manager FMCG, overseeing in-store activation campaigns and point-of-sale strategies for multiple brands, enhancing shopper journeys through effective category placement and visibility. Earlier experience includes serving as Nordic Brand Manager at Arvid Nordquist HAB, managing Classic Kaffe for the Swedish and Finnish markets, and working as a broker at Komfast. Fredrik holds a Master's degree in Economics Marketing from Stockholm University, complemented by studies at Mitthögskolan Sundsvall.