Brendon Ricciardi

Local Sales Manager - CW On My58 at KCRA 3 & My58 Television

Brendon Ricciardi is a seasoned digital marketing professional with extensive experience in managing and optimizing marketing campaigns. Currently serving as Digital Account Manager at KCRA 3 & My58 Television since October 2022, Brendon oversees digital marketing initiatives and provides training to colleagues on IAB-compliant strategies. Previously, Brendon was a Digital Marketing Strategist at WJBF NewsChannel 6 for six years, where management of over 10 client campaigns and analytics reporting were key responsibilities. Earlier roles included Technical Director at WJBF, where Brendon directed live broadcasts and produced successful local programming, as well as serving as a Veteran Mentor at Augusta University. Brendon’s military background includes significant intelligence operations experience as a Signals Intelligence Analyst in the US Army. Brendon holds a Bachelor of Arts in Communications from Augusta University.

Location

Sacramento, United States

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KCRA 3 & My58 Television

KCRA 3 & KQCA The CW My58, owned by Hearst Television, are the leading TV Stations in the Sacramento, Stockton, Modesto television market. Quality journalism, breaking news, a variety of entertainment in English & Spanish, as well as Spanish language local news updates make up our diverse offerings. It’s important our KCRA 3/KQCA My58 family reflects our diverse community. Achieving a consistent performance of excellence requires a range of ideas, opinions, and ways of thinking. We actively seek multicultural talents, skills and experiences to make sure the content we produce is just as smart, innovative, and representative. We support & champion under-represented groups such as veterans, women and minority ethnic groups, as well as the LGBTQ+ community. Bilingual applicants are valued as well. KCRA 3 is the number one news station in the Sacramento Area and is the recipient of multiple Emmy and Edward R Murrow awards. KCRA 3’s dedication to responsible reporting is embodied in their slogan, "Where the News Comes First®." KQCA The CW on My58 airs a variety of syndicated entertainment programming, The CW primetime, UC Davis Aggies football, L.A. Chargers preseason football, and KCRA 3 News from 7-10am, Noon, and 10pm. When you work with Hearst Television, you’ll have the opportunity to be developed, empowered, and rewarded. We set a standard of excellence for ourselves. Our employees enjoy the best support in the industry. We foster a culture of diversity, stability and support. Hearst Television has been privately owned for over a century - we’re here to stay. We own and operate 33 TV stations and 2 radio stations and have been honored with numerous awards for journalism and innovation. Our community service has been widely acknowledged as well. Whether it’s in news, sales, marketing, engineering, IT, production, graphics/design, radio or technical, a career at Hearst Television could be the perfect opportunity for you.


Employees

51-200

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