Diana Carolina Arcila Perdomo

Diana Carolina Arcila Perdomo serves as a Research Assistant PhD Candidate and Lecturer at KEDGE Business School since September 2022. Previously, Diana held the position of Adjunct Professor at Universidad de La Sabana from January 2018 to December 2022, specializing in marketing. Diana also gained extensive experience at Wavemaker from August 2018 to December 2021, where roles included Regional e-commerce & Digital Lead, Digital Strategist, and Account Manager. Earlier experience includes a position as a Bidding Platform Specialist at GroupM and as a Marketing Coordinator at Arcila Perdomo Asesores de seguros, providing research and analysis support. Diana began her career as a Marketing Assistant at Fox International Channels. Academic credentials include a Master’s degree in Strategic Marketing Communications and a Master's in International Marketing from University of Greenwich and École Supérieure de Commerce Et de Management, respectively, along with a Bachelor’s in Business Administration from Pontificia Universidad Javeriana. Additionally, Diana pursued academic English at Guildford College.