Brad Perrigo

Brad Perrigo has worked in a variety of roles in the marketing and sales industry since 1994. Brad began their career at MillerCoors as a Sports Marketing Manager, where they developed sports strategies, licensing strategies, promotions, and sponsorships. In 1999, they moved to Mattel as the Vice President of Marketing and Licensing for the Hot Wheels Racing brand. During their time there, they managed a staff of 50+ and negotiated licenses with companies such as M&M's, Coca-Cola, MillerCoors, Home Depot, Ferrari, Mercedes, Jaguar, GM, Ford, and Dodge. In 2002, they became the President and Chief Operating Officer of HiREV Sports Licensing, a consumer goods sports licensing and manufacturing firm. Brad was responsible for the full P&L and opened new channels of domestic and international licensing and distribution. In 2004, they became the President and CEO of Brand Smart International, a strategic brand consulting firm specializing in sports, entertainment, and brand marketing. Finally, in 2020, they joined Keen Decision Systems as the Director of Business Development.

Brad Perrigo's education history includes a Bachelor of Arts (B.A.) in Economics, Brad'story and a Minor in Psychology from Denison University, which they obtained between 1981 and 1985. Brad also has a High School Diploma from East Grand Rapids HS. Brad is currently studying Marketing at The University of Edinburgh.