KeenCorp
Barry de Groot is an accomplished professional with extensive experience in strategic operations and marketing. Currently serving as Chief Strategy & Operations Officer at KeenCorp, Barry is focused on developing actionable strategies to enhance customer acquisition and product offerings. Previous roles include ownership of Dude Abides, Senior Manager of Database Marketing at Nationale-Nederlanden, and CEO at Bloakes, where Barry emphasized operational efficiency and customer-focused growth. Barry has also held leadership positions at Braynz, VvAA, and ABN AMRO Bank N.V., pioneering Agile marketing methodologies and database marketing initiatives. Barry's educational background includes a Bachelor’s degree in Business Administration and several marketing certifications.
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KeenCorp
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Accurate information is easily available with sales, productivity and cash flow but you also need one simple indicator for your most important asset: your people. Advanced text analysis and Artificial Intelligence introduce a revolutionary new way to realize this. KeenCorp is the new people KPI. It is ready for the boardroom and enables you to manage for success before any blind spots become risks or missed opportunities. And long before they manifest themselves in the quarterly or annual results. KeenCorp delivers the critical intelligence necessary for any business. No more blind spots.