Ginny Figlar

Ginny Figlar is a seasoned professional in brand communication and editorial direction, currently serving as Global Editorial Director at KEEN since May 2017. In this role, Figlar focuses on seasonal product positioning, global brand campaigns, and sustainability messaging, fostering inspiration for outdoor activities through diverse media forms. Previous experience includes positions as Brand Copywriter for notable brands like IKEA, Target, Mountain Hardwear, SOREL, and Hanna Andersson, where a wide range of writing styles were utilized. Figlar has also worked as a Communications Specialist at Nike, leading content creation for sustainable initiatives, and as Creative Leader/Copy Director at IKEA Communications, overseeing a team of copywriters and contributing to high-profile global campaigns. Educational background includes a BA in Environmental Sciences from the University of Virginia and an MA in Environmental Journalism from the University of Colorado Boulder.