Franca Zuddas

Senior brand manager at Keesing Media Group B.V.

Franca Zuddas has extensive work experience, starting in 1994 as a Telemarketing Manager at Ogilvy & Mather Amsterdam. Franca then worked as a Marketing Coordinator at Elsevier from 1996 to 1999. Subsequently, Franca joined Veronica Publishing as a Marketing Manager for Fit For Fun in 1999, and later became a Marketing Manager for TrosKompas and TV Krant from 2000 to 2006. From 2007 to 2008, they served as a Marketing Manager at Veronica Publishing.

In 2009, Franca joined Gruner + Jahr GmbH as a Manager for Abonnementen Quest, Vogue, Glamour, National Geographic, Jan, and Traveler, a position they held until 2018. Franca then joined Audax as a Senior Marketeer for BookSpot.nl, Ako, Bruna, and Readshop, focusing on various tasks such as brand management, budgeting, project management, and optimizing the customer journey.

Currently, Franca is working as a Senior Brand Manager at Keesing Media Group B.V. starting from 2022.

Franca Zuddas obtained a Bachelor's degree in Marketing / Commerciële economie (CE) with a specialization in marketing management from Inholland University of Applied Sciences, where they studied from 1991 to 1995. Franca also completed a Programmeursopleiding at Syca in 1990-1991. Franca received certifications such as Nima-b from NIMA, Nederlands Instituut voor Marketing, and they completed a course in Customer Journey from NIMA in 2018. In the same year, they pursued further education in Marketing Automation en campagne management at Beeckestijn Business School from 2018 to 2019. Franca also holds a certification in Google Adwords Advanced search (inrichten en monitoren adwords campagnes). Additionally, they obtained certifications in NVMI Marktonderzoek and NIMA-DMM. It is mentioned that Franca attended Hervormd Lyceum West in Amsterdam, but the specific degree or field of study is not provided.

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Timeline

  • Senior brand manager

    June, 2022 - present

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