Riitta Salenius-Mela

Riitta Salenius-Mela is an experienced leader in portfolio management and brand development, currently serving as Vice President of Portfolio Management and Brands at Kekkilä-BVB since September 2020. In this role, Riitta plays a key part in the BA Nordics Management Team and oversees the BA Retail Nordics portfolio and brand team, driving strategic projects and managing several brands including Kekkilä Garden and Hasselfors Garden. Previously, Riitta held various positions in marketing and portfolio management within Kekkilä-BVB, along with board roles at F.K. Trube Oy and Hallituspartnerit Helsinki. With a solid educational background in economics and leadership from institutions like Turku School of Economics and Aalto University, Riitta possesses a robust foundation for strategic development and brand communication in the business landscape.