Adam Parz currently holds the position of Manager, Insights & Analytics at Kellanova since October 2023. Prior to this role, Adam served as Manager, Insights & Analytics for the Cracker Portfolio and Manager, Advanced Data & Analytics at Kellogg Company from July 2018 to October 2023. Adam's experience as Associate Director at GroupM from November 2012 to July 2018 included overseeing accounts such as Abbott, Mizkan, and Kimberly-Clark, and roles as Manager and Media Supervisor for various clients. Earlier experience includes working as an Assistant Strategist at Omnicom Media Group focusing on HP Commercial PCs and e-commerce, as well as an internship at MEC, where Adam gained insights into the New Zealand advertising industry. Adam earned a BBA in Advertising & Promotion, Communications, and General Business from Western Michigan University in 2011.
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