Michael W.

Michael W. is an experienced professional in shopper insights and category strategy, currently serving as Manager of Shopper Insights at Kellanova since February 2023. Prior to this, Michael held various managerial roles at Kellogg Company for a decade, including Manager of Shopper Insights and Manager of Category Strategy for Crackers and Salty Snacks, where responsibilities included developing category vision and executing customer-focused strategies to drive growth. Michael’s extensive background in sales and account management is supported by earlier positions at DMi Partners and The Hershey Company, as well as experience in customer service at Borgata Hotel Casino & Spa. Michael holds a Bachelor of Science in Food Marketing from Saint Joseph's University.