Pedro Laplaza

Pedro Laplaza has over 10 years of work experience in the digital and design fields. In 2009, they started their career as a freelance graphic designer providing identity design, brand value development, communication strategies, and UX/UI Design. In 2012, they worked at Palo Borracho as an Area Digital and at Sound Village as a Diseño y programación Web. From 2013 to 2016, Pedro worked at SaferTaxi as a UI/UX Designer and at Viapool as a Product Lead and Lead UX Designer. In 2016, they became the Co-Founder of weloog and the Head of Design at Trunk app. In 2019, Pedro moved to Cognizant Softvision as a UX Lead and in 2020 they joined Kenbi as the VP of Digital Product and User Experience Lead, and Sumizeit as a Product Designer.

Pedro Laplaza obtained a Bachelor in Graphic Design from Universidad de Belgrano in 2012. In 2016, they attended Google's Launchpad Accelerator for UX Design. In 2019, they completed an intensive course in Product Management at General Assembly. Pedro has also obtained several certifications, including Agile Methods for UX Design from The Interaction Design Foundation in 2022, Service Design: How to Design Integrated Service Experiences from The Interaction Design Foundation in 2021, and Gamification & Behavioral Design: The Octalysis Framework from Udemy in 2020.