Alida Gyulai-Vargas

Alida Gyulai-Vargas is a seasoned professional in brand strategy and marketing, currently serving as the Director of Creative & Brand Strategy for Fenty Beauty at Kendo Brands, Inc. since 2015, after holding various positions including Sr. Manager of Global Product Strategy and Manager of Strategy & Innovation. Prior to Kendo Brands, Alida worked at SEPHORA as the Assistant Manager of Marketing & Creative from 2012 to 2015, and gained early experience in marketing roles at VantagePoint Venture Partners and Terry Hines & Associates. Alida holds a Bachelor's degree from the University of San Francisco.