Craig L Cockrum

Craig L. Cockrum is an accomplished executive with extensive experience in product innovation and operational leadership across various companies in the beauty and wellness sectors. Currently serving as the Vice President of Product & Innovation at Kendo Brands, Inc., Craig is also the Founder and CEO of Aretea LLC, focusing on functional teas. Previously, Craig held key positions such as CEO of Fastify, Chief Operating Officer at Perricone MD, and Advisory COO roles at several brands including Solvasa LLC and Cobuna Brands LLC. With a strong background in strategic planning, supply chain management, and product development, Craig has successfully driven growth and innovation within startup environments and established companies alike. Craig holds a Bachelor of Science in Business Management from the University of Phoenix.