Alexandra Martin

Director, Site Merchandising & Optimization at Kendra Scott

Alexandra Martin is an experienced professional in site merchandising and optimization, currently serving as the Director of Site Merchandising & Optimization at Kendra Scott since February 2021, after previously holding roles as Senior Manager and Manager in the same department. Prior experience includes positions at Macy's from May 2013 to April 2020, where Alexandra served as Digital Manager of Business Enhancements, Associate Merchandise Manager, Assistant Merchandise Manager, and Merchandise Coordinator, focusing on optimizing site capabilities, improving customer satisfaction, and enhancing navigation and content for online sales. Earlier in the career, a role as Merchandise Coordinator at Party City was held from August 2012 to April 2013. Alexandra holds a degree in Business Management with a concentration in Marketing/Advertising from Curry College, completed in 2011, and graduated from Fryeburg Academy in 2007.

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