Caroline Yost

Caroline Yost serves as the Executive Director of Marketing and Communications at Kennesaw State University, leading the development and execution of data-driven marketing strategies to enhance engagement and promote institutional growth. Previously, Caroline held senior marketing positions at Invitae, where responsibilities included driving demand for oncology genetic testing products and overseeing B2B and B2C marketing initiatives. Caroline's earlier experience includes directing marketing efforts at Pathways Fertility, achieving significant business growth and referral increases, as well as managing a boutique consulting firm, Massey Marketing & PR, where strategic marketing solutions were provided for diverse clients. Caroline holds a Master’s degree in Education from Georgia State University and a Bachelor’s degree in Human and Organizational Development from Vanderbilt University.