Silvia Balzarini is a marketing and sales executive with extensive experience in the EMEA region, currently working at Kensington since June 2022. In this role, Silvia plans and executes marketing campaigns, supports sales teams, and develops business plans to enhance customer relationships and achieve sales objectives. Prior to Kensington, Silvia served as EMEA Reference Manager at SAP, providing sales support and organizing webinars, and held technical support roles at HP and SELLBYTEL Group, offering assistance across EMEA markets. Educationally, Silvia holds a Master’s degree in Translation & Interpreting from Università degli Studi di Genova and a Bachelor's degree in Modern Languages and Cultures from Università di Pavia.