Will Forbes

Will Forbes serves as the Senior Vice President of Product at Kensington Tours, leading a team of 30 and focusing on product growth, client service excellence, and performance optimization through data and insights. Previously, Will held various leadership roles at Four Seasons Hotels and Resorts, including Vice President of New Business and Strategic Partnerships, where responsibilities encompassed global brand extensions and partnerships, and leading an e-commerce startup. Will's career also includes significant experience at The HEINEKEN Company, where roles ranged from Head of Global Portfolio Strategy to Regional Marketing Manager for Central and Eastern Europe. Will's early career at Molson Coors Canada involved multiple brand management and marketing positions. Will holds a Bachelor of Commerce from Queen's University and completed the HEINEKEN International Management Development Excellence Course at Hult Ashridge.