Ana Jiménez-Alfaro Ayala

Ana Jiménez-Alfaro Ayala is a skilled professional in eCommerce data analytics and insights, currently serving as the South Europe eCommerce Data Analytics and Insights Manager at Kenvue since September 2023. With previous experience at Edgewell from February 2019 to September 2023, Ana excelled as the Europe Ecommerce Category Analyst & Digital Shelf PIM Manager, driving online strategies across several key markets and implementing the European Product Information Management (PIM) system, Salsify. Prior positions include Shopper Marketing Manager at Edgewell, focusing on brand strategy execution for high-profile products in Spain, and various roles at Beiersdorf where promotional strategies were initiated through point-of-sale materials. Ana's early career at Generali provided foundational experience in customer intelligence and database management. Ana holds a Master in Marketing Management from ESIC Business & Marketing School and a Bachelor’s degree in Business Administration from Universidad Carlos III de Madrid, complemented by additional training in Big Data from KeepCoding.