Vitaly Skachkov

Vitaly Skachkov is an experienced marketing professional currently serving as the Head of Marketing Department at KERAMA MARAZZI since April 2016, overseeing digital, B2B, and promotional strategies for a leading decorative ceramics manufacturer. Key accomplishments include developing comprehensive business marketing strategies, implementing digital transformation initiatives, and managing advertising campaigns and budget optimization. Previously, Vitaly served as Executive Director and Head of Marketing Consulting at Mokselle Digital Agency, successfully leading a team and delivering over 400 projects that contributed to substantial revenue growth. Earlier experience includes a role as a strategic planner at Leo Burnett, focusing on digital and multichannel marketing strategies. Vitaly holds a Master's degree in Marketing and Advertising from the Moscow Institute of Electronics and Mathematics.