Kering Eyewear
Cristina Chiari has a diverse background in marketing and communications within the fashion industry. Cristina started their career at Giorgio Armani, where they held multiple roles including Licensing Product Manager and New Business. Cristina was responsible for competitor analysis, supplier scouting, and managing collections. At Gucci, they served as a Product Development and Merchandising Manager for the home collection start-up. Cristina conducted competitor analysis and mapped target shops worldwide. At Marcolin, they worked as a Global Senior Brand Manager Coordinator, overseeing the license business and coordinating local marketing teams. Currently, they are the Head of PR, Events, and Showroom at Kering Eyewear where they manage all aspects related to the organization and execution of sales events, and also leads the Trade Marketing teams as the Head of Marketing Centralized Channels. Prior to this, they were responsible for creating and executing a trade marketing and communication strategy across the Middle East region for all brands in the Kering portfolio.
Cristina Chiari completed a Master's degree in Marketing and Communication (MiMec) from SDA Bocconi in 2003-2004. Prior to that, they obtained a Bachelor's degree in Philosophy from the University of Verona in 1997-2002.
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Kering Eyewear
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Kering Eyewear is the One and Only Luxury Eyewear Company in the whole industry. Beginning as a startup in 2014, Kering Eyewear was launched by Kering and a group of managers led by Roberto Vedovotto, with the aim of building eyewear expertise for the Group’s Houses. The first Kering Eyewear collections were unveiled in 2015 and involved 11 brands. Since then, several Houses have been added to the portfolio and today Kering Eyewear counts 16 fashion and luxury brands, with an unparalleled offer in the market. Kering Eyewear was the first eyewear company to introduce a business model based on the internalization of the entire value chain. Today Kering Eyewear has a network of highly qualified manufacturers and, since 2019, relies on a fully automated Logistics Hub. Kering Eyewear works closely with the brands’ Creative Directors to ensure that the product design and characteristics are fully aligned with the DNA and the positioning of each brand. The company has a vast distribution network serving more than 20,000 clients and 35,000 points of sale in around 115 countries. At the same time, a great deal of attention is paid to sustainability and research into new sustainable materials. In 2018, Kering Eyewear published its first Environmental Profit & Loss Account. Kering Eyewear’s success is led by the strong support of the Kering Group, its extraordinary portfolio of 16 fashion and luxury brands and by the best team of professionals in the industry.