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Cristina Chiari

Head Of Pr, Events And Showroom at Kering Eyewear

Cristina Chiari has a diverse background in marketing and communications within the fashion industry. Cristina started their career at Giorgio Armani, where they held multiple roles including Licensing Product Manager and New Business. Cristina was responsible for competitor analysis, supplier scouting, and managing collections. At Gucci, they served as a Product Development and Merchandising Manager for the home collection start-up. Cristina conducted competitor analysis and mapped target shops worldwide. At Marcolin, they worked as a Global Senior Brand Manager Coordinator, overseeing the license business and coordinating local marketing teams. Currently, they are the Head of PR, Events, and Showroom at Kering Eyewear where they manage all aspects related to the organization and execution of sales events, and also leads the Trade Marketing teams as the Head of Marketing Centralized Channels. Prior to this, they were responsible for creating and executing a trade marketing and communication strategy across the Middle East region for all brands in the Kering portfolio.

Cristina Chiari completed a Master's degree in Marketing and Communication (MiMec) from SDA Bocconi in 2003-2004. Prior to that, they obtained a Bachelor's degree in Philosophy from the University of Verona in 1997-2002.

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