Serena Minuto

Serena Minuto is a seasoned professional in trade marketing, currently serving as the Trade Marketing Manager for France and BeLux at Kering Eyewear since February 2018, where responsibilities include developing and implementing strategies to enhance business growth across 13 eyewear brands. Prior to this, Serena held multiple roles within Kering Eyewear, including Trade Marketing Team Leader focusing on the French market and Trade Marketing Specialist for the Italian market. Earlier experience includes positions at Groupe Chantelle, where responsibilities encompassed managing customer service and stock planning, and at IIT - Istituto Italiano di Tecnologia, where budget formulation support was provided. Serena holds a Master’s Degree in Trade Marketing and Commercial Strategies from the University of Parma and a Bachelor's Degree in Business Economics from the University of Genoa, complemented by language certifications from University of Cambridge and Trinity College London.