Laïd Chacha

Laïd Chacha currently serves as the Global Head of Creativity, Visual Merchandising & Retail Design at Kering since March 2021, leading creative and visual strategies while collaborating with key functions and overseeing store openings worldwide. Prior experience includes significant roles at Condé Nast as an Editorial Stylist, Fashion Image Consultant & Art Director since September 2014, where Laïd Chacha crafts editorial and advertising looks, and at IKEA as Communication & Interior Design Manager where management of visual merchandising and marketing strategies was essential. Other notable positions include Visual Merchandising Director at Gap and Head of Visual Merchandising at celio, with a foundational career at H&M and Inditex. Laïd Chacha holds multiple degrees in fashion marketing, visual merchandising, and interior design, demonstrating a robust educational background complementing extensive professional experience.