Roger He

Roger Roger is an experienced marketing professional with a robust background in communication and media within the Asia-Pacific region. Currently serving as Vice President of Communication & Media at 开云 since November 2019, Roger also held the position of Communication & Media Director for China. Previously, Roger was the Marketing Director at Superdry, focusing on enhancing premium brand image and increasing awareness among younger target audiences. Roger's tenure at Lacoste as Marketing Communication Director for Greater China involved developing marketing strategies that aligned with business priorities and elevating brand desirability. Additionally, Roger's earlier roles include Marketing Communication Manager at I.T and Senior Brand Manager at eBay, where advertising campaigns spanned various media formats. Roger began a career in marketing with I.T as a Senior Marketing Communication Executive.