Matthew Cullum

Matthew Cullum is an accomplished marketing leader with extensive experience in driving brand growth and innovation across prominent food and beverage companies. Currently serving as Marketing Lead at Kerry since November 2022, Matthew focuses on advancing the Innovation & Sustainability agenda. Prior to this role, Matthew held several key positions at Allied Bakeries, including Marketing Director, where significant growth was achieved for brands such as Kingsmill and Allinson's. At Premier Foods, as Brand Director, Matthew elevated Mr Kipling’s market position, generating substantial sales increases. Matthew's career includes leadership roles at HJ Heinz, where responsibilities ranged from Head of Marketing for European Foodservice to Group Marketing Controller, demonstrating a strong track record in strategic marketing initiatives and brand management. Matthew holds a BA in Business Studies from Sheffield Hallam University and a Diploma in Marketing from CIM.