Janne Sorakivi

Janne Sorakivi serves as the Chief Executive Officer at Keskisen Kello Oy since March 2023, following a significant tenure at Hobby Hall from April 2017 to March 2023, where Janne held positions as Member of the Board, Managing Director, and Category Director. Hobby Hall is recognized as Finland's oldest mail order company and a major player in e-commerce for home decoration, electronics, and leisure products. Prior experience includes roles as Business Unit Director at EL-Parts Oy, Purchasing Director at Bygghemma Group and Netrauta Finland Oy, and various purchasing and management positions at Kesko, overseeing significant international purchasing actions across several Nordic and Baltic countries. Janne began career responsibilities as a Department Manager at Gigantti Oy and enhanced expertise in global sourcing through a diploma from Aalto University.