James Karanicolas

James Karanicolas is an experienced commercial director and marketing professional with a strong background in sales and brand management. Currently serving as the Commercial Director UK&I at Keter since October 2017, James has previously held roles including Head of Sales - DIY and Senior National Account Manager. Prior experience includes a tenure at Fiskars from May 2011 to October 2017, where responsibilities spanned head of go-to-market strategies, national account management, and trade marketing. Key accomplishments include managing national advertising campaigns, overseeing marketing budgets, and coordinating customer trade shows. James also contributed to the savewater Alliance Inc. as National Marketing & Member Programs and has an educational background that includes degrees from Monash University and the University of Liverpool, along with specialized programs at Berghs School of Communication and the William & Mary Mason School of Business.