Brad Rakes

Brad Rakes currently serves as the Vice President of Marketing for Carbonated Soft Drinks at Keurig Dr Pepper Inc., a position held since February 2018, following various roles including Senior Director of Brand Marketing and Director of Brand Marketing for emerging brands. Prior experience includes senior brand management roles at Dr Pepper Snapple Group, where Rakes oversaw brands like 7UP and Squirt, alongside positions at Amazon as a Retail Manager Intern, and multiple positions at Johnson & Johnson focusing on sales and marketing analytics. Rakes holds an MBA in Marketing from UCLA Anderson School of Management and a BS in Computer Engineering from Virginia Tech.