Kaysie Crook

Kaysie Crook is a seasoned professional with extensive experience in consumer engagement and brand management within the beverage industry. Currently serving as Brand Licensing Manager at Keurig Dr Pepper Inc. since June 2018, Kaysie drives strategic portfolio growth through innovative licensing partnerships. Previous roles include leading consumer marketing activities for notable brands such as Snapple, Mott's, and Clamato, with a strong emphasis on insights integration and cross-functional collaboration. Kaysie's background includes significant tenure at Dr Pepper Snapple Group, where responsibilities spanned from managing Hispanic marketing to executing strategic merchandising solutions. With a BBA in General Business from Amberton University, Kaysie possesses robust skills in planning, project management, budget management, and vendor relations.