Krysten Howey

Krysten Howey serves as the Director of Brand Marketing for Flavored CSDs at Keurig Dr Pepper Inc. since January 2020, overseeing notable brands such as Canada Dry, 7UP, A&W, Sunkist, and Squirt. Prior experience includes Senior Brand Manager roles with RB, focusing on activation for Airborne and Digestive Advantage, as well as innovation for Mucinex. Earlier positions ranged from Brand Manager for Health Care in Europe and North America to various roles at Daisy Brand, Phoenix Suns, and Dallas Cowboys, primarily in sales and marketing. Krysten holds an MBA in Marketing from SMU Cox School of Business and a Bachelor of Arts in Psychology from the University of Pennsylvania.