Tristan Smith

Manager – Logistics Code Reading Group // Global Business Development

Tristan Smith has a diverse professional background with over two decades of experience in logistics, sales, and engineering. Currently, as a Manager in the Logistics Code Reading Group for KEYENCE since March 2010, Tristan focuses on enhancing code reading capabilities for key logistics partners and developing advanced inspection technology for the electric vehicle and battery sectors. Previous roles include Technical Manager and Sales Manager, where Tristan excelled in optimizing organizational structures and leading sales teams, achieving an average annual sales increase of 16% from 2010 to 2019. Earlier experience includes positions at Keyence Corporation and McDonald’s, where responsibilities ranged from engineering project management to team leadership. Tristan holds a BSc in Electronic Design from The University of Huddersfield and a BTEC Higher National Diploma in Electrical and Electronic Engineering.

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