Jorge Barón serves as the Vice President of Keyrus Digital Latin America since February 2022, following a role as Senior Vice President at TIMWETECH, where engagement strategies in the digital economy were developed for multiple industries. Previously, Jorge held the position of General Manager of Customer Experience for SAP in Latin America, overseeing strategy, sales, and delivery with a team of 140. Jorge's extensive experience also includes leadership roles at Oracle, where responsibilities ranged from Sales Director focused on SaaS products to spearheading sales strategies across Latin America. Other notable positions include Sales Director at Microsoft and experience in financial services at Oracle. Jorge holds an MBA from Universidad del CEMA and a Bachelor of Science in Computer Science from Universidad CAECE.
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