Abigail Williams

Abigail Williams, MBA, is an accomplished innovation professional currently serving as Associate Brand Manager at KFC since October 2022. With a strong emphasis on creativity and data-driven decision-making, Abigail plays a key role in developing and launching innovative products for the iconic brand. Prior experience includes serving as Assistant Brand Manager at Heaven Hill Brands from December 2015 to September 2022, where Abigail led strategic initiatives in brand development and go-to-market execution. Prior roles at Heaven Hill included Marketing Coordinator and Brand Specialist, focusing on market analysis, project management, and promotional execution. Abigail's earlier career included positions at the University of Louisville and the YMCA of Greater Louisville, underscoring a diverse skill set in business operations and team management. Abigail holds an MBA from the University of Louisville and a BA in Philosophy and Religion from Wofford College.