Caroline Bicais

Caroline BICAIS has cultivated a robust career in marketing across various prominent companies, with a significant tenure at KFC from January 2013 to the present, where roles have included Marketing Manager for Western Europe, Germany, and Switzerland, as well as Senior Brand Manager for France. In these positions, Caroline has defined and implemented KFC's innovation and communication strategies, led comprehensive advertising campaigns, and managed collaboration with Google to enhance digital strategies. Previous experience includes roles at Mondelēz International and Nestlé as Junior Product Manager, contributing to market analyses and promotional development. Early career highlights also include project management at Disneyland Resort and brand management assistance at Henkel. Caroline holds a Master in Management with a specialization in Marketing from SKEMA Business School, where a semester was completed in Mexico.