Anita Verhoeven has extensive experience in the travel and tourism industry, serving as a shareholder at Khiri Indonesia since January 2015. Prior to this, Anita held the role of tour leader a.i. at Sawadee Reizen from July 2002 to January 2018, primarily guiding tours in Indonesia and other countries including Sri Lanka, Nepal, Tibet, Vietnam, Kenya, and Tanzania. Additionally, Anita founded and managed Sunda Trails from December 2002 to December 2014. Earlier career experiences include working as a tour leader at Baobab Reizen from 1995 to 2001. Anita Verhoeven holds a Bachelor of Education degree from HU University of Applied Sciences Utrecht, obtained between 1988 and 1994.
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