Anita Woods

Anita Woods is an experienced product leader currently serving as the Director of Product at Ki Insurance since September 2023. Previously, Anita held the position of VP of Product at Cleo from September 2022 to August 2023, focusing on enhancing user value and exploring new product opportunities. As Chief Product Officer at Wefarm from November 2018 to August 2022, Anita successfully built a product team and launched a digital community for small-scale farmers. Other notable roles include product leadership positions at SPYSCAPE, Zava Online Healthcare, Wonga, European Directories, Google, and Amazon.com, with a strong focus on product strategy, user experience, and operational efficiency. Anita holds an MBA from Northwestern University's Kellogg School of Management and a B.A. in Economics from Cornell University.