James Wright

Kidd Aitken is the world’s largest legal marketing consultancy, specialising in legal directory submissions. We believe that appearing in the top tiers of legal directory rankings is the best form of marketing any law firm can have. It elevates your firm. Highlights your specialisms. And catapults the reputation of your Partners. Since 2015 we have worked with law firms to reduce the often time-consuming, burdensome and confusing legal directory process burden. By offering options from a simple strategic review to full undertaking the legal directory process, your in-house teams are free to redirect their time and resource to other projects. Our founders, Daniel Kidd and Jacob Aitken, are both former editors of Chambers & Partners and are individually ranked in the top 3 legal directory consultants in the world. They are backed by an international team comprising former Editors and researchers from Chambers, Legal 500 and other major legal directories who operate across all time zones. We are the only legal directory consultancy with a team of co-ordinators dedicated to the post-submission process. To date, we have worked with over 300 law firms across the world delivering both first-time and improved rankings for firms of all sizes and sectors in all major directories.