Kids Preferred was founded in 1983 and is one of the largest toy and children’s product manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and children’s gifts under its own brand, private label and licensed brands such as Beatrix Potter Peter Rabbit, Curious George, Carter’s, Disney Baby, The World of Eric Carle, Goodnight Moon, Guess How Much I Love You, Llama Llama Red Pajama, Pete the Cat, & Rudolph the Red-Nosed Reindeer among others.

The company is headquartered in East Windsor, NJ and has offices in New York City, Hong Kong and Shanghai.  For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website at www.kidspreferred.com.

Consumer Goods

Kids Preferred

Louis Premselaar

Jason Myers

Teams at Kids Preferred

Finance and Accounting

Leadership Team