Fe Amarante

Fe Amarante is an accomplished design leader with extensive experience in branding, creative strategy, and design management. Currently serving as Design Strategy Director for Family Care Brands at Kimberly-Clark since March 2025, Fe previously founded Experimenta™, a Co-lab Creative Consultancy focused on Sustainable Creativity. Fe has held key roles at various companies, including Creative Director at Belgian Boys and Head of E2E Design & Creative Production at The Coca-Cola Company, where efforts were directed towards enhancing design across the consumer experience. Other significant positions include Head of Brand Design at Danone, VP of Design at andculture, and Sr. Manager for Global Design at The Hershey Company. Fe holds an MBA from Penn State University and additional qualifications in Strategic Business Management and Brand Management.