Larissa Crantschaninov

Larissa Crantschaninov has held a number of roles in the marketing and communications industry since 2006. Larissa began their career as a Marketing Assistant at Instituto Empreender Endeavor Brasil in 2006. Larissa then held a Product Manager role at M. Montemor Editora in 2007. That same year, they took on a Marketing and Internet role at Vasco da Gama Turismo, where they were responsible for content writing for the travel agency's website and newsletters, as well as team management and communications for the International forum Santos Export. In 2010, they were a Marketing and Communications Consultant at Banco Santander, where they were responsible for strategic planning and execution of integrated communications related to the joint venture between Santander and the Brazilian bank Real. In 2011, they were a Marketing and Communications role at Predicta, where they were responsible for planning and execution of online and offline communications campaigns, content writing for social media networks, and community management. From 2012 to 2014, they worked as a Social Media Manager at New Content, where they were responsible for strategic and creative planning, community management, content writing, Digital PR, and team management. Her main clients included The Beauty Box, DASA, Amil Saúde, and they were a finalist in Beauty Awards 2.0 with The Beauty Box's fan page. From 2014 to 2018, they worked as a Senior Branding and Communication Analyst at Grupo Boticário, where they were responsible for strategic planning, content production, copywriting, media management, and relationship with other areas of the business unit. In 2018, they took on a Social Media Coordinator role at Grupo TV1, where they were responsible for team management and strategic planning. Her clients included Localiza Hertz, Vivara, Bayer, Bradesco, and GOL. Larissa also held a Communication Consultant role as a Freelancer from 2016 to 2019. Finally, from 2019 to present, they have held a Lifecycle & Inbound Marketing Senior Manager, Senior Inbound Marketing Manager, Inbound Marketing Manager, Brazil, and Content & Product roles at Kinedu.

Larissa Crantschaninov's education history includes a postgraduate degree in Digital Communications from USP - Universidade de São Paulo (2009-2011), a bachelor degree in Advertising and Marketing from ESPM Escola Superior de Propaganda e Marketing (2003-2006), a course in Neuroscience and Nonviolent Communication from Casa do Saber (2020), a course in Great Contemporary Topics of Psychoanalysis from Casa do Saber (2020), a course in SEO from Impacta (2019), and a course in Inbound Marketing from Rock Content (2019).