Nathalia Pontes (ela/ dela)

Nathalia Pontes is a professional with over 10 years of experience in the fields of Product Marketing, Product Development, Educational Research & Development, Educational Management, Teaching, Trainee Management, UX Design, Graphic Design, and Illustration.

In 2021, they began their role as Product Marketing Manager at Kinedu. From 2019 to 2021, they held various roles at PlayKids, including Product Coordinator, R&D Coordinator, Off Curator Coordinator, and Senior Educational Research & Development Analyst.

From 2014 to 2019, they were employed at Somos Educação, where they served as an Educational Manager of the Red Balloon Itaim and Inschool Espaço Livre units, an Assistant Coordinator, and a Teacher. In these roles, they were responsible for student tracking and growth, recruiting, selecting, and training teachers, managing educational methodology, and teaching English, Design Thinking, and Entrepreneurship to children and adolescents.

In 2013, they worked as a Trainee Manager at Lojas Riachuelo S/A, where they were responsible for job rotation and training the company's employees.

In 2012, they worked as a UX Designer at Titans Group, where they created and developed product layouts for mobile, created pages and navigation for e-learning products, and participated in the Backup Sync project.

From 2011 to 2012, they were an intern in Design at A+ Comunicação and Next Gift, where they were responsible for diagramming educational books, creating illustrations for campaigns, creating landing pages, and creating editorial graphics.

Nathalia Pontes earned a Bachelor's degree in Graphic Design from the FAAP - Fundação Armando Alvares Penteado in 2008-2012. Nathalia then obtained a Master of Business Administration (M.B.A.) from FIA - Fundação Instituto de Administração in 2015-2017. Nathalia also took an extra course at the University of Southampton in Understanding Language. In 2018, they earned a Master's degree in Psicologia da Educação from the Pontifícia Universidade Católica de São Paulo. Additionally, they took a Psychology course at the British Columbia Institute of Technology and an Education course at Instituto Singularidades. Nathalia Pontes also holds certifications from LinkedIn, such as CMO Foundations: Measuring Marketing Effectiveness (ROI) (2023), Marketing: Conversion Rate Optimization (2022), Coaching for Results (2022), Learning Conversion Copywriting (2022), Marketing: Copywriting for Social Media (2022), Managing Experienced Managers (2022), Managing New Managers (2022), and Strategic Focus for Managers (2022). Nathalia also holds certifications from Cambridge CAE (2015), TOEIC (2013), TOEFL (2012), and Fisk Proficiency (2011).