Daniela Robu

Daniela Robu has a diverse work experience in the field of digital marketing and advertising.

Daniela currently holds the position of Digital Media Activation Lead at KINESSO, starting in 2023.

Prior to that, Daniela worked at Reprise Digital as a Group Account Director from September 2021 to June 2023, and as a Paid Social Director from August 2019 to August 2021.

Daniela also worked at OANDA as a Global Campaign Manager from October 2018 to June 2019. In this role, they were responsible for campaign planning and management, as well as managing media agencies and establishing direct partnerships with publishers.

Before OANDA, Daniela worked at Experian from 2014 to 2018 in various roles, including Ad Ops Campaign Director, Account Manager, and Account Executive. In these positions, they were involved in campaign planning, optimization, and measurement, as well as client collaboration and performance analysis.

Additionally, Daniela has experience as an Email Marketing Account Executive at Barclays and as a Marketing Work Placement at IKEA Group.

Earlier in their career, they worked as a Student Learning Assistant at Middlesex University, providing support to students and delivering workshops on Microsoft Office suite, report writing, and presentation delivery.

Overall, Daniela Robu has a strong background in digital marketing, with expertise in campaign management, optimization, client collaboration, and media planning.

Daniela Robu attended Middlesex University from 2010 to 2013, where they obtained their Bachelor of Arts (B.A.) degree in Business and Marketing. In addition to their degree, they also have obtained various certifications including TAM Attention Expert - Live Certification and Teads Ad Manager Fundamentals - Live Certification from Teads Academy in September 2023. Daniela also holds the Facebook Certified Media Planning Professional certification from Facebook Blueprint, which they obtained in December 2021.