Liz Biondich Franks

Liz Biondich Franks currently serves as the Executive Vice President at KINESSO, where responsibilities include driving the adoption of Global Capabilities Centers, enhancing operational efficiency, and leading automation initiatives. Previously, Liz was the Chief Operating Officer at Initiative, overseeing global operations for the Amazon-focused agency, Rufus, and led efforts to optimize processes during significant growth. Earlier experience includes roles at UM Worldwide as Vice President of Global Brand Strategy, where Liz centralized operations during Sony's expansion, and at PII Consulting, where a dedicated division for media and sales education was established. Liz also held senior positions at Grey Group and returned to UM Worldwide, managing extensive global campaigns for Microsoft and facilitating its market expansion. Liz holds a Bachelor of Science in Marketing from Arizona State University.