Sisi Chen

Sisi Chen serves as Vice President at Kinesso since February 2019, following a role as Director. Prior experience includes working at IPG Mediabrands from April 2015 to April 2018, where Sisi contributed to the establishment of the New York AMP research team, played a key role in business pitches, and provided advanced analytics for major campaigns. Previous positions at MEC and Nielsen involved expertise in digital attribution modeling, data analysis, and marketing effectiveness assessment. Sisi began a career in finance with a M.S. in Finance from the Illinois Institute of Technology and a B.S. in Economics from Southeast University. Additional training was received at the SAS Institute.