Kinesso
Sneha Basu is an experienced professional with a diverse background in digital marketing and IT operations. Currently serving as an Assistant Manager and Senior Associate at Kinesso since December 2020, Sneha specializes in Google Ad platforms and oversees end-to-end ad campaign management, including utilizing Double Verify and Integral Ad Science. Prior experience includes working as an Account Strategist at Teleperformance India from October 2018 to December 2019, focusing on optimizing multiple AdWords accounts in the North American market. Sneha began her career as an IT Operation Analyst at Accenture from December 2014 to May 2016 and previously held the position of Associate at IBM from September 2013 to December 2014. Educational qualifications include a Bachelor of Arts in Art/Art Studies from Delhi University and proficiency in Japanese language from the Mosai Institute of Japanese Language.
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Kinesso
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Kinesso brings together the best minds in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that integrate ad tech and martech. Kinesso’s application framework spans audience, planning and activation, delivering insights and business outcomes for leading global brands.