Tracy YoungLincoln

Tracy YoungLincoln is the Chief Client Officer at Kinesso, where she focuses on identifying client business problems and designing bespoke solutions that will enhance their data strategies, consumer engagement, marketing efficiency, and global compliance. As CCO, Tracy ensures there is consistency for clients in their data and technology journey with Kinesso, that their investments are tied to key business results, and that client voices are at the center of Kinesso’s transformative solutions.

Tracy has over two decades in the industry, including her previous role as EVP, Global Client Solutions and Success at Kinesso and seven years at Publicis Media Groupe, where she led intelligence, data, and technology teams across multiple agencies — Moxie, MRY, Zenith Media, and Unit 3C — building proprietary technology, innovation practices and driving performance marketing for clients like Verizon, Delta, Audible, Kellogg’s, Walmart, Coca-Cola and eBay. She is particularly proud of developing the Applied Behavioral Science team while at Publicis, creating a unique team and set of products designed to better understand humans and why choices are made to better influence marketing for clients. This unique offering combined neuroscience and AI technology into the end to end workings of how media, creative and experiences were developed and improved for clients.