Stephen McDaniel

Stephen McDaniel has an extensive work experience in the field of data science and analytics. Stephen is currently serving as the VP of Data Science & Analytics at Kinetiq, where they are responsible for building the company's global audience strategy and models. Prior to this, they were the Head of Data Science & Analytics at FanAI Inc., where they successfully developed an innovative system for determining the ROI of major sports team branding investments.

Stephen has also worked as the Chief Data Scientist at YakData, where they were involved in forecasting and scenario modeling for a $1B+ product line acquisition by a global top 20 pharma company. Stephen also served as a Lead Data Scientist and faculty member at The Data Warehouse Institute, INFORMS, and the American Marketing Association, where they co-developed and taught courses on Marketing Analytics and Data Visualization.

In addition to their roles in the industry, Stephen has also contributed to organizations such as the YMCA of Central Florida as a Technical Advisory Board Member and TDWI as a Faculty member, where they gave talks on Big Data Visualization and Dashboard Design. Stephen has also worked as a Data Storyteller at ClearStory Data and as the Director of Analytic Product Management at Tableau Software.

Earlier in their career, Stephen worked as a Faculty member at the American Marketing Association, where they authored and taught a two-day course on Customer Behavior Insights through Marketing Dashboards. Stephen also served as a Lead Data Warehouse Architect at Navy Cyber Defense Operations Command and as a Senior Manager of Marketing Analytics and Data Science at Netflix.

Overall, Stephen McDaniel's work experience showcases their expertise in data science, analytics, and marketing.

Stephen McDaniel began their education in 1985 at Auburn University, where they pursued a Bachelor of Arts degree in Economics, Math, and History. Stephen completed their undergraduate studies in 1989. Following this, from 1990 to 1991, they engaged in Doctoral Studies at The University of Georgia, focusing on Econometrics and Accounting. Afterwards, they continued their Doctoral Studies at North Carolina State University from 1991 to 1995, specializing in Statistics.