Isaac Hamlin

Isaac Hamlin serves as the Digital Personalization and Optimization Manager at King Arthur Baking Company, where a website personalization and optimization program has driven over one million in incremental revenue. Previous roles include positions as a CRO Strategist at KlientBoost and Associate Director of CRO/Marketing at Bokksu, where significant improvements in conversion rates and customer acquisition costs were achieved. Extensive experience in growth product management was gained at Malwarebytes, as well as in optimizing testing programs at OppFi, generating millions in annualized revenue. Hamlin also held roles at the American Medical Association and Performics, focusing on conversion optimization and analytics. Educational credentials include a CXL Certified Digital Analyst certification and a Bachelor of Arts in Advertising/Public Relations from Grand Valley State University.