Lianne Mai

Lianne Mai is a seasoned Performance Marketing Manager at King since May 2016, specializing in App Store Optimization (ASO) and performance marketing for mobile games. With experience across various roles, Lianne developed data-driven strategies to enhance game visibility and download rates on major platforms, managed multi-million dollar advertising budgets, and expanded user acquisition campaigns globally. Previous roles include Lead Generation Specialist at Google and Digital Marketing Intern at PocketMath, where Lianne optimized lead generation strategies and managed campaigns across major PPC platforms. Educational qualifications include a Master's in International Marketing from Hult International Business School and a Bachelor's in Commerce with a focus on Marketing and Strategic Management from the University of Canterbury.