Marcella Morcio

Marcella Morcio is an experienced marketing professional with a strong focus on product marketing in the video game industry. Currently serving as Associate Director of Product Marketing at King since August 2022, Marcella previously held the role of Senior Product Marketing Manager at Outfit7, where responsibilities included defining audience strategies and collaborating with development teams. Prior experience includes Group Marketing Manager at Gameloft, overseeing multiple game product marketing strategies, and Product Marketing Manager for Minion Rush at Gameloft as well. Marcella's career began with positions at prominent companies such as Electronic Arts, Warner Bros. Interactive Entertainment, and The Walt Disney Company, building a robust background in marketing strategy, audience targeting, and cross-functional collaboration. Educational qualifications consist of several master's degrees in Human Resources Management, Digital Marketing and Communications, and Marketing and Communications, along with a bachelor's degree in Intercultural and Multimedia Communication from Università di Pavia.